The Indian FTR Leaves the Market: Aggressive Look, Punchy Engine, But Not Profitable Enough

The end of a wild ride. Launched in 2019, the Indian FTR was a bold gamble for the American brand. Inspired by flat-track racing, it broke away from the usual cruisers and baggers of the company. A sporty look, a distinct personality—this ride had all the flair. But now, six years later, Indian is throwing in the towel. After liquidation of the remaining stock, the FTR will take its final bow. Too unconventional? Not enough mainstream appeal? Let’s break down this radical decision.

The Indian FTR: A Standout in the Lineup

When Indian rolled out the FTR, it took everyone by surprise. Usually, the brand leans into robust cruisers made for the expansive American highways. But with the FTR, the formula changed: no lazy V-twins here. Tubular frame, well-tuned suspension, a powerful engine—this bike had racing spirit in its veins.

Inspired by flat-track competition machines, it was a heavy hitter. A 1,203 cc twin packed into a compact chassis, an aggressive style, and a more dynamic riding position… In essence, a true outlier in the Indian catalog. And that was precisely the issue.

Why Is Indian Ending the FTR?

Indian has made it clear: the FTR fits a niche market. Meaning, it’s not exactly their cash cow. The brand is opting to focus investments on what sells best: cruisers and touring bikes. The official statement speaks of “positioning the brand for continued growth” and “focusing on models that represent the future.” Translation: the FTR was a passion project, but not financially viable enough.

Adding to this are the increasingly strict emission standards. Adapting the FTR to meet new regulations would require more investment than the tepid sales justified. Instead of keeping a misfit model, the brand chose to discontinue it.

A Loss for Thrill Seekers

If you’re a fan of roadsters and unique bikes, this is sad news. The FTR was one of the few motorcycles of its kind from American manufacturers. Not everyone wants to ride a cruiser with feet stretched forward! The FTR brought a refreshing change, and its sleek design was a real head-turner. Most importantly, it was a blast to ride. Strong torque, responsive chassis, and styling that packed a punch… It ticked all the boxes for those who crave adrenaline. Unfortunately, it didn’t gather enough followers to cement its position in the Indian lineup.