210,000 Motorcycles Sold in 2024: BMW Motorrad at the Top of Its Game and the Industry
BMW Motorrad made a significant impact in 2024, achieving an impressive record with 210,408 motorcycles sold worldwide. This colossal figure places the Bavarian brand at the forefront of the global premium motorcycle market. However, behind this success lies a diverse lineup that captivates riders globally, a strong demand in Europe, and a future where electric could potentially become central. Let me tell you more about what marked this year and what the future holds!
A Record Year: BMW Leads the Global Market
BMW Motorrad distinguished itself in 2024 with an impressive sale of 210,408 motorcycles. This achievement leaves no one indifferent and positions BMW as the leader in the premium motorcycle market. The figures weren’t merely boosted by a single model, but by a diverse array of bikes ranging from sport bikes to more adventurous models, including the neo-retro selections.
This record is not coincidental. Riders appreciate the quality and performance of BMW’s lineup, and this year again, the Bavarian brand has captivated enthusiasts. Models like the M 1000 XR and the S 1000 XR, both powerful and dynamic, have found their audience. But it’s not just the sport bikes that attract enthusiasts. Models like the “GS” series, particularly the F 800 GS, F 900 GS, and the iconic R 1300 GS, have significantly contributed to this global success. These versatile bikes have become essential for those seeking adventure and ruggedness.
France: A Key Market for BMW Motorrad
While Germany remains the primary market for BMW Motorrad, France continues to be a significant player in this global success. In 2024, the brand recorded 20,693 registrations in France, marking a slight decrease of 4.6% compared to the previous year. Nonetheless, it continues to be the second-largest market globally for the brand, surpassing the United States, Italy, and even Brazil.
The European market, in general, played a decisive role in this performance, accounting for over 118,000 bikes sold. It’s also a continent where riders are very loyal to premium models, and BMW has successfully met this increasing demand, particularly with motorcycles like the R 1300 GS and the F 900 GS, which were hugely popular in 2024.
BMW: An Electric Future?
Although BMW has firmly established itself with its combustion-engine models, the German brand is increasingly shifting towards electric. Electric is not yet at the heart of the motorcycle market, but BMW’s initial steps with electric scooters like the CE 04 and the CE 02, which reached 20,000 global sales in 2024, show that the brand is fully engaged in the transition.
Sales of electric models are still modest compared to the entire range, but they reflect a market shift toward cleaner mobility solutions. Current trends indicate a growing interest in electric two-wheelers, even though gas engines remain dominant. BMW is well positioned to accompany this evolution with attractive products and a strong commitment to innovation.
Innovation and Long-term Vision of BMW Motorrad
BMW Motorrad, under the leadership of Markus Flasch, head of the division, is optimistic for 2025. The manufacturer continues to develop innovative motorcycles while focusing on the continuous improvement of performance and safety. Through models like the R 1300 GS and the M 1000 XR, BMW aims to solidify its position as a leader in the premium motorcycle domain.
The future of the brand also hinges on strengthening its urban mobility strategy with models like the CE 04. However, don’t expect electric to take over overnight. BMW remains a brand prioritizing quality, performance, and rider experience, which seems like a solid bet for the coming years.
