The Global Success of Triumph: 123% Increase in Sales Since 2019, an Achievement
Triumph made a significant impact in 2024, breaking all sales records by selling over 100,000 motorcycles. This is a historic milestone for the British manufacturer, which has been on a winning streak for the past five years. Looking back at an incredible year for the brand, Triumph continues to make its bikes roar across the globe. Whether in Europe, Asia, or America, Triumph has captivated riders with increasingly high-performing and stylish models. The story doesn’t end here as 2025 promises to be even more thrilling with the arrival of new motorcycles.
A Resounding Success in 2024
In 2024, Triumph achieved a historic record in sales, surpassing for the first time 100,000 motorcycles sold in 68 countries worldwide. This number marks a turning point for the brand, especially since Triumph has seen its sales skyrocket by 123% since 2019. The British brand has made a significant impact in strategic markets such as Brazil, Italy, Japan, and India, where sales have doubled in five years.
Triumph has managed to capture attention with its iconic models and an effective development strategy. This strategy includes a booming network of dealerships, with 950 outlets worldwide, up from just 720 in 2019. The success is evident, and the brand is not planning to stop anytime soon.
Impressive Growth Across All Markets
Triumph’s growth is more than just a trend. The increase in sales is evident everywhere the brand is present. Brazil, Italy, Japan, Turkey, and many other countries have witnessed Triumph motorcycles taking over the streets, boosting the brand’s revenue. Moreover, Triumph has doubled its sales in countries like India, a crucial market for the brand’s future.
The key to this success? A broad range of motorcycles that appeal to both experienced riders and novices. Whether classic models or more sporty bikes, Triumph has managed to attract an increasingly diverse clientele, with motorcycles suitable for all riding styles.
Triumph’s Expansion: A Thriving Dealership Network
Commercial success doesn’t happen on its own. Triumph has made it a point to expand its network of dealerships to be closer to its customers. With a total of 950 dealerships around the world, 230 more than in 2019, Triumph has invested in solid partnerships to introduce its motorcycles to a wider audience.
The dealership network is the heartbeat of the brand. Thanks to these dealers, Triumph can offer quality service and be present close to the riders. In stores where motorcycle enthusiasts can explore, test, and purchase the latest models, it’s no surprise that Triumph’s sales volume has soared to such heights.
What New Motorcycles to Expect in 2025?
Triumph is not resting on its laurels. For 2025, the brand plans several new releases that are sure to make waves. Among the most anticipated: the Tiger Sport 800, a motorcycle entering a brand-new Sports Tourer segment, promising to appeal to those seeking versatility for everyday commutes and long rides.
The Speed Twin 900 and 1200 will also see updates, while the Speed Triple 1200 RS continues to shine in the top-tier sport motorbike category. Finally, special editions like the Bobber TFC and the Rocket 3 Evel Knievel Limited Edition will complete the lineup, offering exclusive models for customization enthusiasts.
Triumph is clearly in a phase of innovation and expansion. Every new model seems designed to meet the needs of today’s riders, with a perfect blend of performance, design, and technology.
